Elevating nZero.com
How I helped a climate tech companies website stand out in a saturated market, tell its brand story, and increase their traffic
Brand: nZero
Role: Design Director & Sr. Designer
nZero is the carbon management and accounting platform that empowers organizations with centralized data to reduce their emissions and tell their carbon story.
To address their challenges, I implemented a comprehensive approach:
Simplified the story: Focused on communicating nZero's value and identity clearly and quickly
Optimized UI/UX: Improved website design to align with the brand and enhance user experience
Gathered insights: Utilized tools like Google Page Insights, Pingdom, Google Analytics, and Hotjar to understand metrics and user behavior
Compelling visuals: Collaborated closely with experts to create visually appealing product visuals that showcased nZero's value
The value
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Optimized SEO through compressed image sizes and spearheading other best practices internally
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2x increase in website traffic & 3x increase in qualified conversions
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Marketers were empowered to grow nZero's thought leadership by leveraging CMS user-experience
The evolution from Ledger8760 to nZero
The results
Improved CTR + bounce rates: Leading with benefits over features helped make it clearer why people should care about nZero
Increase in traffic: A resource center with good UX + a distinct brand style for blog posts + content being created = more traffic to the site + an increase in thought leadership
Better SEO + UX: Replacing a large, looping video on the homepage with a static image that better said what nZero does was an easy fix to improve the functionality of the site
