Breathing life into the Singular brand
A colorful visual refresh amplifying the persona of a marketing analytics company, igniting brand awareness
Brand: Singular
Role: Art Director + Design Lead
Team: Mathew Barnes, Creative Director + Laura Leigh Landoff, Illustrator
Singular is a marketing analytics platform that gives companies a complete view of their ROI by providing attribution and full-funnel marketing data.
The former Singular brand had become outdated and restrictive, no longer aligning with the company's identity and future trajectory. With a clear vision in mind, our goal was to infuse life, personality, and vibrant hues into the brand, aligning it more closely with the company's essence and propelling the brand awareness to new heights.
Original brand identity
Refreshed brand identity
